Most of the projects conducted aim at analyzing and optimizing the impacts generated through the various visual/sensory factors (colors, shape, etc.) of the marketing concept under consideration (packaging, etc.)

For instance, regarding a specific marketing concept, these projects may consist in performing a comparative scientific diagnosis of different options (which vary according to the colors, the shape, etc.), considering all relevant types of impacts (attention, emotions, values/beliefs, sensory perceptions, etc.)

These studies show how (and to what extent) even subtle variations may result in significantly different impacts on consumers’ perceptions (which are highly subjective, and often irrational) … hence the importance of optimizing the different influencing factors, thanks to these scientific resources

More generally, scientific advances can provide valuable inputs about various topics (e.g. factors related to price, promotion techniques, verbal and non-verbal elements, psychosocial influences, etc.)